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profiles Global Personals is an online dating company founded and headquartered in Windsor, UK. The two funded the project using credit cards,  and focused on buying appropriate keywords on Google AdWords for a dating website. They simultaneously worked on building a large database of personals in order to launch a private label platform to be used by affiliates and partners in building their own individualised dating websites.
In NovemberChannel 4 News revealed that the company had created a team of personals whose job was to create fake s for its profile of websites, in order to send large amounts of flirtatious messages to genuine users. Former employees revealed that their job, the details of which they were not permitted to discuss with anybody outside the organisation, was to search the profiles of genuine members from around the world, select the most attractive photographs, and create artificial profiles, known as "pseudos".
Each employee was responsible for managing up to 15 different pseudos. The purpose of this practice was twofold.
Firstly, it was intended to coerce genuine members who had registered for free into paying a membership fee, in order that they could respond to the personals which they had received. Secondly, it was to dissuade paying members from cancelling their monthly subscriptions: the pretence would sometimes continue for personals, until the victim put too much pressure on the employee for a real-life profile, at which point the pseudo would use one of several ly-prepared strategies for discontinuing the interaction.
In some cases the employee profile then target the same member, using a different pseudo. It was claimed by one of the former employees that this practice increased the company's revenue by 50 per cent.
Windsor Trading Standards confirmed that it took claims of fake profiles very seriously and had had "ongoing dealings" with Global Personals regarding this practice. Global Personals claimed to have stopped using fake profiles in the former employees interviewed by Channel 4 News claimed the pseudo team was wound up in The list consists of mid-market companies across Britain and ranks them according to which personals have the most aggressively growing international sales. Global Personals profiles and operates a of their own dating site brands.
In addition to operating their own dating sites, Global Personals also operate over 1, sites on behalf of personals according to their website  who use a shared set of databases belonging to global personals covering profile niches including adult, straight, affair and LGBT. Global personals split the revenue of these sites with their partners.
In AprilGlobal Personals set about closing thousands of partner websites, with very little notice to the partners, resulting in them moving personals to their own dating websites and withholding past and future revenue to hundreds of partners. This article relies too much on references to primary sources. Please improve this by adding secondary or tertiary sources.
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Global Personals. YHP Online. Creativematch Graduate Recruitment. Channel 4 News website.
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